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The Big 4 of Food Consumers
Four people walk into a grocery store to buy soup. One looks for a soup they’ve never tried before. One person grabs the same soup they always get. The third person scours the section for the best soup deal possible. Finally, the fourth person picks the soup that’s the easiest to prepare. All four went into the store looking for one thing, but all of them ended up purchasing a different brand.
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Plant-based is Sprouting Fast.
A July 2019 report published by the Good Food Institute and the Plant Based Foods Association revealed what we already knew, that plant-based foods were the hottest trend in the food industry. But the report highlighted just how white-hot it was.
In 2019, the U.S. plant-based foods retail market totaled $4.5 billion and demonstrated a growth rate five times faster than total U.S. retail food sales over the same period. The plant-based dairy category alone expanded by 52%. And the plant-based meat category grew by 10% and is now worth more than $800 million.
Read more from the report here.

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The Tides of Tastes Are Always Turning.
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Higher Protein, Lower Carb Pastas Are on the Arise
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Tried and True Textured Wheat Protein
The plant-based protein trend is certainly on the rise. One reason: sustainability. Some people view plant-based meat blends and substitutes as earth-friendly. After all, they require less land and water to produce. MGP is proud to be an innovator in bringing plant-based alternatives to food formulators. And we’ve been doing it for more than 20 years. Our textured wheat proteins have stood the test of time. Now they can be part of a more sustainable future.
Check out all the possibilities our textured wheat proteins can unlock for your creations.

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Appeal to Flexitarians with Meat- and Plant-based Blends
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