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The Big 4 of Food Consumers

Four people walk into a grocery store to buy soup. One looks for a soup they’ve never tried before. One person grabs the same soup they always get. The third person scours the section for the best soup deal possible. Finally, the fourth person picks the soup that’s the easiest to prepare. All four went into the store looking for one thing, but all of them ended up purchasing a different brand.
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Big 4 of Food Consumers
Plant-based is sprouting fast
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Plant-based is Sprouting Fast.

A July 2019 report published by the Good Food Institute and the Plant Based Foods Association revealed what we already knew, that plant-based foods were the hottest trend in the food industry. But the report highlighted just how white-hot it was.

In 2019, the U.S. plant-based foods retail market totaled $4.5 billion and demonstrated a growth rate five times faster than total U.S. retail food sales over the same period. The plant-based dairy category alone expanded by 52%. And the plant-based meat category grew by 10% and is now worth more than $800 million.

Read more from the report here.

The Tides of Tastes
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The Tides of Tastes Are Always Turning.

If you look at human diets throughout history, you’ll find one constant: change. Especially when it comes to meat consumption. The world produces over 400% more meat than it did 50 years ago, but the kind of meat has changed as people’s demands have almost flipped. In 1961, poultry accounted for only 12% of global meat production. Today, it makes up nearly 35% and is the fastest growing meat segment in the world.
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High Protein Low Carb Pasta
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Higher Protein, Lower Carb Pastas Are on the Arise

For centuries, pasta has been a fixture on tables around the world. But annual sales of the popular staple have become stagnant. As consumers become more health and weight conscious, they’re cutting back on carbohydrates, pushing pasta makers to find new ways to make their dough.
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Textured Wheat Protein Veggie Burger
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Tried and True Textured Wheat Protein

The plant-based protein trend is certainly on the rise. One reason: sustainability. Some people view plant-based meat blends and substitutes as earth-friendly. After all, they require less land and water to produce. MGP is proud to be an innovator in bringing plant-based alternatives to food formulators. And we’ve been doing it for more than 20 years. Our textured wheat proteins have stood the test of time. Now they can be part of a more sustainable future.

Check out all the possibilities our textured wheat proteins can unlock for your creations. 

Appealing to Flexitarians
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Appeal to Flexitarians with Meat- and Plant-based Blends

Hormel, Tyson, White Castle, Burger King – that’s just the beginning of the list of companies introducing plant-based protein products. And their customers are eating it up, literally. Impossible Foods had to raise additional funds because they can’t keep up with retailers’ demand. Competitor Beyond Meat blew away many investors’ expectations in its Initial Public Offering and its plant-based burger recently was tested in McDonald’s Ontario, Canada, restaurants as the P.LT. (plant-lettuce and tomato).
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