Inside the Industry
Inside the Industry
The coronavirus pandemic changed us all. It changed the way we go about our daily lives, the way we interact with each other and the way we consume. Every industry had to adapt to the country’s new way of life. The spirits industry not only adapted, but got stronger and showed a promising future.
According to a blog post from FoodBev Media, the alcoholic beverage market is expected to continue growing at a compound annual growth rate (CAGR) of more than 4% over the next 6 years.
Why? Glad you asked.
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Inside the Industry
You might recall our blog post that gives an overview of the three-tier alcohol distribution system. Most distillers have a rudimentary knowledge of two of those: producers and retailers. If you’re a distiller, you ARE a producer. And if you’ve ever been in a liquor store or bar, you’ve experienced the retail tier.
But it’s the tier in-between that many distillers have yet to master: the distribution tier.
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Inside the Industry
Whiskey, whiskey, whiskey. It’s been the talk of the town, and the distilling industry, for quite a while now. And for good reason, its popularity has been steadily growing for years.
But there’s a spirit that might deserve some of the same attention. Hint: it’s white, flavor-neutral and great in cocktails.
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Inside the Industry
What a year, huh? The pandemic is certainly one of the most trying times in our country’s history. But as an industry, this challenging time is teaching us a lot about our consumers and making us adapt in ways that can make us even better.
So, what have we learned so far from the COVID-19 crisis?
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Inside the Industry
Thinking back to March and April, what brands do you think had the highest increase in engagement on social media compared to last year? It was during the height of the pandemic, so it must’ve been healthcare brands, right?
Nope. According to a report from ListenFirst, beverage brands saw the most growth in engagement compared to March 2019, with an increase of over 326%. Engagement with healthcare brands only grew 131%...during a global health crisis.
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Inside the Industry
What’s the best bachelor’s degree to get into food science? Well, if you ask MGP experts they’ll have different answers. Sarah Gutkowski's bachelor’s degree is in food science while Ody Maningat's bachelor’s degree is in chemistry. Obviously a food science degree is a good route, but it’s not the only one.
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