Masters of Spirits

Standard Vs. Custom Mash Bills: Off the Shelf or Bespoke?

MGP offers a dozen existing mash bills, each one a time-tested combination of specific grains that’s fermented and distilled to become your bourbon or whiskey. These mash bills may be “standard”, but they’re not ordinary.
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Custom vs Std Mash Bills
Building Brand Affinity
Masters of Spirits

Building Brand Affinity

According to a recent survey by Mintel, the two most important attributes people consider before buying a dark spirit are “Brand Trust” and “natural flavor.” 
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Whiskey Aging - Where Old is Gold
Masters of Spirits

Where Old is Gold

A history-making stockpile of rare pre-Prohibition whiskey was recently discovered locked away behind bank vault doors, concealed by trick bookcases. It seems that early in the last century, it was stashed by a California banker and whiskey lover who anticipated the coming of Prohibition.
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