Distilling Blog
Inside the Industry
In the past, ready-to-drink (RTD) cocktails had a bit of a bad reputation. They were malt-based, sugary sweet and about as artificial as you could get. But that’s not the case today. Brewers and distillers, including craft companies, have been coming out with higher quality cocktails in a can.
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Get to Know Us
At MGP, spirit blending is a crucial role in our business. It’s our Master Blenders, like Sam Schmeltzer, who create the custom formulations that help brands stand apart.
Sam recently earned the distinction of Master Blender after completing MGP’s robust certification process that includes education, on-the-job experience, specialized training, exams, and even a dissertation.
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Get to Know Us
A Kansas native, Matt Greeno earned degrees in chemical engineering and physics, as well as an MBA from the University of Kansas. At MGP, he combines a keen balance of technical wit and artisanal knowhow.
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Inside the Industry
As we hit the fourth quarter of 2019, you’re bound to start seeing lists of trends for next year. Of course, we had to make our own contribution to the cocktail of predictions. Craft distillers still have a lot to look forward to, in our opinion, but there are challenges on the horizon as well. Keep reading to see our list of the top 5 upcoming alcohol industry trends.
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Inside the Industry
With the renewed interest in craft whiskey in the United States, more and more whiskey connoisseurs are being introduced to lesser-known niche spirits. In total, there are 41 categories of whiskey recognized by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), the agency that regulates and collects taxes on imported and domestic alcohol. These categories are defined by a multitude of requirements including aging, barreling, blending and country of origin.
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Inside the Industry
Bye-bye 12-pack. Today’s influential millennial consumers prefer hard liquor, straight or in a cocktail, over beer or wine.1 Not just any liquor, though. Millennials want premium and super-premium spirits.
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