Inside the Industry

The spirits industry stays strong.

The coronavirus pandemic changed us all. It changed the way we go about our daily lives, the way we interact with each other and the way we consume. Every industry had to adapt to the country’s new way of life. The spirits industry not only adapted, but got stronger and showed a promising future.   According to a blog post from FoodBev Media, the alcoholic beverage market is expected to continue growing at a compound annual growth rate (CAGR) of more than 4% over the next 6 years. Why? Glad you asked.
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Spirits Industry Stays Strong
Spirits Seekers Will Get Spicy
Masters of Spirits

Spirits seekers will get spicy.

A recent consumer survey from ingredient supplier Kalsec revealed that 37% of consumers are extremely or somewhat likely to try a spicy beverage. So, maybe it’s time to fire up some ideas with a little heat?

Gen Z Booze Buying
Inside the Industry

Gen Z: online vs in-store booze buying.

You’d think that Gen Z would be heavily inclined to jump on the online booze-buying bandwagon. Think again. According to a recent report by alcohol e-commerce platform Drizly, Gen Z is more likely than Millennials, Gen X and even Boomers to buy alcohol from liquor stores than online.

But while this may ring true now, alcohol e-commerce is still growing at a rate of 40%, so consumers will continue to transition toward purchasing alcohol online, just like we’re seeing the growth in online food and grocery businesses.

Read more of the Drizly report highlights here.

From still to shelf
Inside the Industry

From Still to Shelf – Finding a Distributor

You might recall our blog post that gives an overview of the three-tier alcohol distribution system. Most distillers have a rudimentary knowledge of two of those: producers and retailers. If you’re a distiller, you ARE a producer. And if you’ve ever been in a liquor store or bar, you’ve experienced the retail tier. But it’s the tier in-between that many distillers have yet to master: the distribution tier.
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Vodka and white spirits still white hot
Inside the Industry

Vodka and White Spirits are Still White Hot

Whiskey, whiskey, whiskey. It’s been the talk of the town, and the distilling industry, for quite a while now. And for good reason, its popularity has been steadily growing for years. But there’s a spirit that might deserve some of the same attention. Hint: it’s white, flavor-neutral and great in cocktails.
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Bourbon the All-American Whiskey photo
Masters of Spirits

Bourbon, the All-American Whiskey

There are hundreds of types of whiskeys from all around the world, but in order for a whiskey to be classified bourbon, it has to be made in the good ol’ U.S.A. And no, it doesn’t have to be from Bourbon County, Kentucky. But it does have to come from a mash that’s at least 51% corn and aged in new charred oak barrels for at least two years (or preferably four years). Beyond those three rules, bourbon can be crafted to be incredibly unique. From rye, barley, wheat and corn come our bountiful bourbon profiles.

Josh Slawski
Get to Know Us

Interview with Josh Slawski, Process Engineer Manager and Master Distiller

You can’t drag Josh Slawski away from engineering exceptional beverages. Even on his days off as an MGP Process Engineer Manager, he’s at home brewing beer, tinkering and experimenting with new brews. That is, if he’s not spending time with his wife and 2-year-old son. Meet Josh.
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Hand Sanitizer Pic
Inside the Industry

Raise a Glass to Yourself

During the coronavirus crisis, distillers across the country dedicated their time and valuable resources to producing hand sanitizer. We want to say thanks to you all. You make us proud to be in this industry and to call many of you our partners. Cheers!

This Month in Alcohol History
Then & Now

This Month in Alcohol History

On August 29, 1935, The Federal Alcohol Administration Act was signed into law, authorizing the federal government to regulate the alcoholic beverage industry. The law also mandated that all spirit producers adhere to the three-tier distribution system.

Learn more about the three-tier distribution system.

What are we learning during pandemic
Inside the Industry

What Are We Learning During the Pandemic?

What a year, huh? The pandemic is certainly one of the most trying times in our country’s history. But as an industry, this challenging time is teaching us a lot about our consumers and making us adapt in ways that can make us even better. So, what have we learned so far from the COVID-19 crisis?
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Distilled Cucumber Gin - Perfect Summer Spirit
Masters of Spirits

Distilled Cucumber Gin – The Perfect Summer Spirit

Take the crisp, fresh flavor of premium gin, then add a crisp, garden-fresh cucumber. That’s the taste of this spectacular spirit. It opens with juniper and spice notes, then finishes with an earthy body that’s as cool as a cucumber. Mix it in cocktail recipes and you’ve got the perfect summer sip.

More about our distilled cucumber gin here.

The Power of Alcohol Brands During Pandemic
Inside the Industry

The Power of Alcohol Brands During the Pandemic

Thinking back to March and April, what brands do you think had the highest increase in engagement on social media compared to last year? It was during the height of the pandemic, so it must’ve been healthcare brands, right? Nope. According to a report from ListenFirst, beverage brands saw the most growth in engagement compared to March 2019, with an increase of over 326%. Engagement with healthcare brands only grew 131%...during a global health crisis.
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Songs for Distilling Vol 2
Masters of Spirits

Songs for Distilling, Volume 2

This time around, MGP distillers and blenders are the DJs, compiling a playlist of their favorite tunes to turn up while they’re turning out exceptional spirits.

Check out the latest MGP distilling playlist

 

What a time for distillers
Masters of Spirits

What a Time to Become a Distiller.

Just 15 years ago, there were fewer than 100 craft distillers in America. Today, there are almost 2,000, creating a global industry valued at more than $7 billion, and growing faster than you can say fermentation. If starting a distillery is your dream, now would be a great time to make it a reality. 
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Why Rye is on the Rise
Inside the Industry

Why is Rye on the Rise?

Well, there are multiple reasons. Clay Risen, author of American Whiskey, Bourbon & Rye: A Guide to the Nation's Favorite Spirit touches on a few of them:

“You saw a lot of bartenders going back to pre-Prohibition recipes, finding a lot of things that were rye-driven. And consumers jumped at it. So, that was one thing. And then, I think the other is that there's a lot of curiosity out there these days. People want to try different whiskeys. There's no brand loyalty, there's no style loyalty. So, something like rye comes along and people say, 'Oh, that sounds great. I want to try something new.'"

Read the entire CBS News feature on the resurgence of rye.